Peter Burrow interacts with young supporters

The football club have attained ‘Silver’ status in the latest Family Excellence awards.

The annual EFL Family Excellence Scheme results have been revealed and Peterborough United have attained ‘Silver’ status, one of 28 EFL clubs to achieve that distinction across the 68 clubs who were awarded either Gold, Silver or Bronze status. 

The Family Excellence Scheme assesses the family experience clubs provide, and rewards them with Gold, Silver and Bronze status (introduced for the first time in 2023/24) for the quality of their match experience across a range of touchpoints including ticket purchase, matchday entertainment, accessibility, facilities and communications. 

Hull City, Leicester City, Norwich City, Southampton and Preston were part of the cohort of clubs achieving Silver status alongside Posh. Mascot Peter Burrow was praised for his role in the match day experience at the Weston Homes Stadium with Peter’s Burrow receiving special recognition.

EFL Chief Executive, Trevor Birch said: “Attendances across the EFL are at a modern day high and it’s really encouraging to see more than one million junior supporters attend an EFL match for the third season in a row, highlighting the great work being done by EFL Clubs to encourage young people through the turnstiles.”

The EFL Family Excellence Scheme was introduced in 2007/08. Clubs are visited twice throughout the season by independent family assessors and then awarded their rating.

Posh Head of Media & Marketing Clive Edwards said: “There are a number of areas within the match day experience that we received praise and recognition for, in particular the impact that our mascot has on supporters, particularly the younger element of the fan-base. 

“The Family Excellence Scheme is a good way of receiving feedback from a ‘mystery shopper’ experiencing our match day for the first time, but we have regular meetings with our supporters’ groups to listen to their concerns and ideas to help us improve and move forward. There are areas that we can improve on and we will be striving to do that over the course of the next season so we can try and attain Gold status.”