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The hugely successful Schools Initiative, which has seen Bobby Copping and mascot Peter Burrow visit over 70 Primary Schools already this season to create Fans of the Future, now has a sponsor with Nene Valley Entertainment agreeing a one-year deal.

Over the course of the last few years, the football club have engaged with over 200 schools across the region, visiting schools within Cambridgeshire, Northamptonshire, Leicestershire, Norfolk, Rutland and Lincolnshire, delivering interactive assemblies and giving tickets away so children can watch both the Posh men and Women sides in action.

Copping commented: “I am delighted to welcome Nene Valley Entertainment as the new sponsor of the Schools Initiative. I think they recognise the work that we try and do as a football club in terms of engaging the next generation of Posh supporters. Myself and Peter always get a wonderful reaction when we go into the schools to deliver the assemblies and we know that a lot of those that have received tickets through the initiative have become regular supporters, whether that be watching the men at the Weston Homes Stadium or the women at Abbey Lawn in Bourne.”

Gary Cowling, owner of Nene Valley Entertainment, said: “I have been proudly sponsoring players within the Peterborough United Women’s Team since the beginning of the season, and am now exceptionally proud to be sponsoring the Schools Initiative. Peterborough United do amazing work within schools giving thousands of young people the opportunity to learn about the Club, be inspired by football as well as watching a match at the Weston Homes Stadium free of charge. To be given the opportunity to play a small role within the Schools Initiative is a great privilege and aligns perfectly with the values and ethics that we hold at Nene Valley Entertainment.”

We would like to thank Gary for his continued support.