Peterborough United are pleased to announce Alan Boswell Insurance Brokers have put pen to paper on a new three-year sponsorship agreement, which will see them remain the club’s preferred Commercial Insurance Partner.

The deal will see the company host a number of business breakfast and networking events throughout the season and their advertising displayed on the LED boards on match days. 

From the start of the 2023-2024 campaign, the Executive Suite will be re-named the Alan Bowell Insurance Executive Suite. The club recognise the wonderful support and commitment that the Hand family have provided for the football club with the suite previously named in honour of Caroline Hand, who worked at the club for many years in a number of roles.

The club are currently in conversations with the Hand family about creating a dedicated space within the suite to provide a lasting tribute to the family (Alf, Pat, Val & Caroline) for their invaluable help and guidance to the football club over the years.

Commercial Manager, Alex Harris said, “We are delighted that Alan Boswell Group will remain our Commercial Insurance Partner. We have a long-standing relationship with the company, so it is great to be able to continue that partnership through to 2026. We are also pleased that we will be able to continue to provide a lasting tribute to one of the most recognisable names from behind the scenes at the football club.”

Lee Boswell, Marketing Director at the Group said, “We’re really pleased to extend our support of Posh. We always told them we’re here for the long-haul and this will take our sponsorship of the club into our 8th year.

“The club have fantastic ambitions and continue to make positive steps in the right direction, and we hope we can be there with them for the next eight!”

As an independent insurance broker, ranked within the top 15 in the UK, with eight offices throughout Norfolk, Suffolk, Cambridgeshire and Lincolnshire including in Peterborough, and nearly 400 members of staff, Alan Boswell Group are ideally placed to ensure you and your business receive expert advice whenever you need it.

You can find out more about what the company offer at