Our new identity goes live on Monday 1st June 2026.
From 10am, our new crest will take its place across all our social and digital channels, replacing the current marks on everything from our website header and matchday graphics to our social profiles. Our new-look website will follow, with a full unveiling later in the year.
Our identity will appear in two forms. The primary identity is our crest with "Posh" sitting underneath, and will be the main, everyday face of the club across the majority of touchpoints. The secondary identity is the crest on its own, used in supporting contexts where the wordmark isn't needed or where space is tight.
First unveiled to supporters in July 2025, the new identity has been shaped by thousands of supporter voices. Monday marks the moment it goes live for good.