We are proud to unveil our new 2026/27 Home Kit, the first to feature our new identity.
As we move forward, we wanted a Home Shirt that places full focus on our new crest, marking the beginning of a new era. The campaign showcases this new chapter from a range of perspectives, featuring Posh supporters, club staff and Director of Football, Barry Fry, as the voiceover.
Our new PUMA Home Kit for the 2026/27 season is now available online via the Posh Online Store.
The shirt is presented in our traditional Posh blue, featuring a standout crossover ribbed crew neck collar alongside official team branding and sponsorship.
A special thank you to Mick George, Princebuild, Next Level Fibre Optics and Kings Power Solutions for their continued support.
As part of PUMA’s RE:FIBRE programme, the shirt is made from at least 95% recycled textile waste and other used materials.
The 2026/27 Home Kit campaign tells a story of new eras, new beginnings and new seasons as we enter the next chapter in the club’s history. Centred around the launch of our new crest and identity, the campaign reflects the connection between our proud heritage and the future we continue to build together. Narrated by Barry Fry, the film captures the spirit of the club through the people, moments and memories that have shaped the Posh across generations.
“This is a story about letting history inspire our future, about moving forward but never forgetting our past.” From club legends to the next generation of supporters, the campaign celebrates everyone who has proudly worn blue and white. Referencing iconic names from across the club’s history alongside current supporters and young fans, the campaign reinforces the idea that every generation has a role in shaping what comes next.
The new Home Kit and crest represent more than a new look for the 2026/27 season. They symbolise progress, ambition and identity while staying true to the traditions and values that define Peterborough United. The campaign tagline, “The New Era”, is an invitation for the next generation of players, supporters and staff to make their mark and continue building the club’s legacy.
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