Millfield Autoparts agree deal to become new back of shorts sponsor.  

The Club are pleased to announce that Millfield Autoparts have put pen to paper on a three-year deal to become our new shorts sponsor, extending a long-standing partnership, which has seen a variety of commercial partnerships over the years. 

The city-based company will have their logo on the back of the first team replica shorts for all three new kits for the 2024-2025 campaign and be part of the club’s extensive sponsorship family. 

Posh Commercial Manager Alex Harris said: “We are delighted that Millfield Autoparts have agreed a three-year deal with us to become our back of shorts sponsor. They have been committed sponsors over a number of years now in a variety of different ways and we are thrilled that they have agreed to become our new back of shorts sponsor.”

Established in Peterborough in 1985, Millfield Autoparts has grown to become an established dealer offering the widest selection of car parts and accessories throughout Cambridgeshire. 

Abbas Damani, Chief Financial Officer from Millfield Autoparts, said: “Our ongoing relationship with Peterborough United Football Club has been incredible over the past few years, and we look forward to continuing this successful partnership for the next three years. 

“We're excited to announce our new sponsorship deal that will elevate our brand both locally and globally through the popular EAFC game. This collaboration aligns perfectly with the upcoming opening of our flagship store on Maskew Avenue, marking a significant milestone in the history of our forty-year-old business.”

If you would like to hear more about sponsorship, advertising and other commercial opportunities at Peterborough United Football Club contact the Commercial Team via email on