Peterborough United Football Club is delighted to announce Groove Padel as a new Official Club Sponsor.
Set to open later this year, Groove Padel will bring a new premium sport, leisure and social destination to Peterborough, creating a facility designed for far more than just getting on court.
At the heart of the new venue will be 12 premium padel courts, complemented by pickleball courts and professional coaching for players of all levels, from complete beginners through to experienced competitors.
Away from the courts, Groove Padel will feature a café and social space, a dedicated workspace, a golf simulator, modern changing facilities, and on-site parking, creating an environment where visitors can play, work, meet, and socialise all under one roof.
With Founding Memberships now live and over 50% SOLD, local sports enthusiasts will have the opportunity to be among the first to experience the new facility.
The sponsorship will see Peterborough United and Groove Padel work closely together throughout the season, with several exciting activations planned. These will include networking events hosted at Groove Padel, appearances from Peterborough United players and a dedicated Posh-themed padel court at the new facility.
Alongside these activations, Groove Padel will benefit from branding and exposure across the Club’s platforms, helping to build awareness of the new venue and introduce it to Peterborough United supporters and the wider local community.
Peterborough United Commercial Director, Alex Harris, said: “We’re delighted to welcome Groove Padel on board as an Official Club Sponsor. What really excites me about the project is the scale of the ambition behind it. This is much more than simply opening a number of padel courts; they are creating a fantastic new sport, leisure and social destination for Peterborough.
“Padel has experienced phenomenal growth over recent years, and there is a real opportunity to introduce even more people across the city to the sport. With the addition of pickleball, coaching, the café and social areas, workspace and golf simulator, Groove Padel has the potential to become a genuine hub for the local community.
“We also wanted this to be a sponsorship that we really activate. From hosting networking events at the venue and player appearances through to the creation of a dedicated Peterborough United-themed court, there are some exciting elements to the agreement. There is a strong crossover between our audiences, and I’m looking forward to seeing the partnership come to life once the facility opens.”
Fraser Higson, Co-Founder at Groove Padel, commented: “This partnership is a first of its kind in the UK padel scene. Nothing like it has been done before, and we're proud to be doing it right here. At Groove, we've always set out to lead the way, raising the bar for what a padel club can be. This partnership is the latest step in that.
Peterborough United is woven into the fabric of this city, and that's exactly what we want Groove to be: a home for players and families to come together and feel part of something.
Teaming up with a Club that matters so much to so many people here means the world to us!”
Further details regarding Groove Padel’s opening and booking information will be announced in due course.
If you would like to hear more about partnership, sponsorship, advertising and other commercial opportunities at Peterborough United Football Club contact the Commercial Team via email on commercial@theposh.com.