`Peterborough United has been awarded with a Family Excellence Gold Award for the 2024/25 season for outstanding work in delivering an unforgettable matchday experience for families.
This recognises our continued ambition to provide the best possible experience for supporters at the Weston Homes Stadium and represents an improvement on last season’s silver award. We are one of only 18 clubs across the EFL to receive the Family Excellence Gold Award and finished fourth across all EFL clubs in terms of overall rating for the scheme.
The EFL’s Family Excellence Scheme assesses the matchday experience provided for families. Throughout the season, we received two visits from family assessors who evaluate the matchday experience for families from purchasing tickets right through to the moment they leave the stadium. The family assessors consider the quality of matchday activations and experience, stadium accessibility and facilities, retail and refreshments, as well as how well we communicate with families.
Posh CEO, Dawn Gore said on the news of the award: “At the start of the season we set a number of objectives and one of those was to try and attain a Family Excellence Gold Award. I am really pleased how the team came together to work on the areas that we knew would help us move from silver to gold and a lot of credit goes to everyone involved and that is not just full-time employees, that is our matchday staff, our team of volunteers, everybody has played their part.
“To be ranked fourth in the entire EFL is an excellent achievement, but there are still areas that we know we can improve and we will be working hard to do so over the course of the 2025/26 campaign.”
For another consecutive year, a record number of EFL Clubs have achieved Family Excellence recognition. The scheme awards EFL Clubs with either gold, silver or bronze status based on the matchday experience they provide to families.
EFL Chief Executive Officer, Trevor Birch said: “We are incredibly proud of the effort all our Clubs put in to ensure the matchday experience is a welcoming and enjoyable one for all families. To see more Clubs than ever before receive Family Excellence recognition is testament to the unforgettable day out our Clubs work hard to deliver for families up and down the country. The scheme is designed to support Clubs and we have seen it help them to expand their ever-growing fanbases and attract the next generation of supporters.”
CLUB’S AWARDED THE FAMILY EXCELLENCE GOLD AWARD
Blackburn Rovers, Bradford City, Bristol City, Coventry City, Doncaster Rovers, Exeter City, Harrogate Town, Huddersfield Town, Lincoln City, Middlesbrough, Norwich City, PETERBOROUGH UNITED, Plymouth Argyle, Preston North End, Queens Park Rangers, Stoke City, Tranmere Rovers, Walsall.
CLUB’S AWARDED THE FAMILY EXCELLENCE SILVER AWARD
AFC Wimbledon, Bolton Wanderers, Burnley, Cambridge United, Cardiff City, Carlisle United, Charlton Athletic, Derby County, Hull City, Luton Town, Millwall, Milton Keynes Dons, Morecambe, Northampton Town, Port Vale, Portsmouth, Rotherham United, Salford City, Sheffield United, Stockport County, Wigan Athletic, Wycombe Wanderers.
CLUB’S AWARDED THE FAMILY EXCELLENCE BRONZE AWARD
Accrington Stanley, Barnsley, Barrow, Birmingham City, Blackpool, Burton Albion, Cheltenham Town, Chesterfield, Colchester United, Crawley Town, Crewe Alexandra, Gillingham, Grimsby Town, Leeds United, Leyton Orient, Mansfield Town, Newport County, Notts County, Oxford United, Reading, Sheffield Wednesday, Shrewsbury Town, Stevenage, Sunderland, Swansea City, Swindon Town, Watford, West Bromwich Albion, Wrexham.