Peterborough United are excited to announce a brand-new partnership with local independent brewery BrewBoard.
Together, we are creating a bespoke beer for our supporters – The Posh Pint!
This isn’t just about adding another drink option at the stadium – it’s about involving our supporters in every stage of the journey. BrewBoard share our passion for community, and together we want to ensure that The Posh Pint truly reflects the taste and spirit of Posh fans.
Here’s how you can get involved:
- Matchday Activations: BrewBoard’s iconic Beer Bus will be at the Blackpool game on Saturday 25th October, giving fans a chance to sample what’s to come and will be attending other home games throughout the season.
- Fan Engagement: We have exciting opportunities for future tasting sessions, help create the Posh Pint & more. We will announce these dates soon.
- Social Engagement: Keep an eye on our social media channels for fun fan interaction, including “Guess the Player” challenges and updates on the project.
Oliver Pugh, BrewBoard Creative Director says, "The opportunity to produce a beer in collaboration with all the people that are ultimately going to enjoy in an environment that they love doesn’t come round every day. The football family loves a decent pint, and we can’t wait to get cracking at creating one with them. With all the supporters’ involvement, The Posh Pint will be born and become a staple at London Road for years to come.”
Commercial manager Nathan Cozzetto stated “This project is all about fan involvement. From start to finish, your voice will help us decide on the beer that will carry the club’s name and be served at Weston Homes Stadium.”
We look forward to raising a glass together very soon.
Up The Posh.