With the design phase of the Brand Evolution project now well underway we are in a position to release the results from the second fan survey conducted in March.
This survey was the latest step of our plan to ensure supporters are consulted at every stage of the project, and to ensure supporters are able to influence the design of the proposed new identity for our football club.
In the first survey we offered supporters the option to have free text answers to several key questions, in this second survey we have looked to hone in on specific answers which has given us incredibly important data to drive the design process.
The next steps of the project will be communicated in the next few days, however in the meantime here are the full results from the survey, completed by around 1,000 supporters.
AGE RANGE OF PARTICIPANTS
The age ranges of people who completed the survey varied. People aged 41-50 participated the most (23.4%).
| AGE GROUP | % |
| 0-13 | 1.8% |
| 14-17 | 5.8% |
| 18-23 | 8.8% |
| 24-30 | 16.8% |
| 31-40 | 19.7% |
| 41-50 | 23.4% |
| 51-60 | 12% |
| 61-70 | 8.8% |
| 71+ | 2.9% |
SEASON TICKET HOLDERS V NON SEASON TICKET HOLDERS
We wanted to find who, participating in the survey, was a Peterborough United season ticket holder versus who was not.
| SEASON TICKET STATUS | % |
| SEASON TICKET HOLDER | 47.8% |
| NON SEASON TICKET HOLDER | 52.2% |
ATTENDANCE AT THE BRAND EVOLUTION FANS FORUM
We wanted to find out how many of the participants in this survey attended the Brand Evolution Fans Forum back in January. For those who have not seen the forum, you can watch now on Posh+, click here.
| ATTENDED THE FANS FORUM | % |
| Yes (or watched on Posh+) | 44.9% |
| No | 55.1% |
COMPLETION OF SURVEY ONE
We wanted to find out how many of the participants in this survey had also completed the first survey. You can see the full results from the first survey here.
| SURVEY PARTICIPATION | % |
| Yes | 81.4% |
| No | 18.6% |
POSH BLUE
We asked supporters which shade of blue most represents the Club from the colour chart below.
| COLOUR OPTION | % |
| Option A | 19.1% |
| Option B | 61.2% |
| Option C | 16.1% |
| Option D | 3.6% |
A WORLD CLASS FOOTBALL IDENTITY
We wanted to understand from supporters the most important factor when considering what makes a world class football identity.
| POSITION | FACTOR |
| 1 | A nod to club history and heritage |
| 2 | Being recognisable |
| 3 | Being unique |
| 4 | Simplicity |
| 5 | A distinctive shape |
WORDS THAT COME TO MIND TO DESCRIBE PETERBOROUGH UNITED
We wanted to understand from supporters what words they would use to best describe Peterborough United.
| POSITION | FACTOR |
| 1 | Youthful |
| 2 | Family friendly |
| 3 | Progressive |
| 4 | Forward looking |
| 5 | Working class values |
| 6 | Hardworking |
MEANING OF THE CROSS KEYS
Our current identity features some cross keys, we wanted to understand if our supporters knew the meaning of this part of the identity.
MEANING OF UPON THIS ROCK
Our current identity features the phrase Upon This Rock, we wanted to know if our supporters knew the meaning of this phrase.
