Our Brand Evolution Project has reached a new milestone, we have completed all our fan engagement events and we would like to thank all those supporters who have attended forums, focus groups and taken part in surveys.
All the input has been incredibly valuable for the design process undertaken to create our new identity which is now due to be implemented across the football club from the start of the 2026/27 season.
The new brand will include our new crest, a suite of sub identities and two new official club fonts all of which have been created with both our heritage and our future at the forefront of our thoughts.
The full new identity, including crest, will be presented to our supporters at the end of July this year and following positive feedback from our recent focus groups we believe we have created something we can all be proud of.
Head of Media & Marketing Clive Edwards said: “Since the inception of the project we have been adamant that the process would be supporter-led, and this has been at the forefront of every decision we have made.
“Each time we have met with supporters we have both educated and listened so that the final product we present can not only meet our business requirements but also meet the requirements set to us by supporters.
“All of the team working on the project are incredibly proud of the final product and we can’t wait to present this in full to our fanbase. I’m incredibly grateful to all our supporters who have engaged with the project and helped to make the new identity what it is.”
The new identity will be presented to supporters and the media on Thursday 31st July, with full details and further roll-out information to follow shortly.