Skip to main content Skip to site footer
Club News

Ashworth Returns To Roots

1 October 2013

Dan Ashworth The FA’s new Director of Elite Development returns to his roots.

As part of Huntingdonshire FAs celebrations for The FA’s 150 Anniversary, The FA’s new Director of Elite Development Dan Ashworth visited Hinchingbrooke School, Huntingdon, on Monday 30 September.

The former Academy Director at Peterborough United and Cambridge United delivered a coaches event for The FAs Licensed Coaches’ Club members and Charter Standard Clubs. Dan spent the evening talking to around 70 coaches about his new role and delivered a training session to Peterborough United U15s from The FAs Future Game book, The FAs Technical Guide for Young Player Development.


Dan started his role after leaving his position of Sporting and Technical Director at West Bromwich Albion and oversees the delivery of the Elite Player Performance Plan (EPPP) for The FA, in particular through the management of The FA’s coach education team. He is also taking responsibility for The FA’s high performance strategy and women’s elite performance unit.


Dan is based at St. George’s Park where he will play an influential role in helping The FA maximise the potential and expectations which have emerged since its opening. The FA aims to establish a culture of lifelong learning, with coaches taking increasing responsibility for their own personal development. The FA Licensed Coaches’ Club provides opportunities for coaches to develop their learning outside of the formal qualification pathway, by facilitating Continuous Personal Development opportunities and enabling coaches to record their personal development.


Dan Ashworth said: ‘The whole process of coaching and learning is evolving. Coaches at all levels of the game should encourage and embrace change and new ideas.  By joining The FA Licensed Coaches’ Club you are giving yourself the best chance of staying in tune with the latest coaching methods, research and trends in the game.


For more information please visit www.TheFA.com/LicensedCoachesClub and www.thefa.com/st-georges-park


Advertisement block